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We understood that our consumers might reach a lot more individuals if they used us to partner with other companies, and ultimately social influencers. We have actually now constructed out a platform that enables our customers to close the loop on the whole end-to-end influencer engagement process, from finding and vetting the very best people on the planet, to managing and determining crucial relationships, and eventually engaging with their end client in methods that are engaging and authentic.

I'm actually excited we discovered an incredible partner in Greg Gretsch and the Jackson Square Ventures group along with Tom Noonan, founder of Internet Security Systems and presently serving on the board of ICE/NYSE. This round is being utilized to invest heavily in our platform, continuing to utilize AI to provide intelligence on their market, automating and streamlining influencer workflow, and developing predictive analytics to assist our clients make much better organization decisions.

Tree McGlown - Managing Partner - Kelmhurst - LinkedIn

And concentrate on building long-term relationships with those individuals. Our every day lives continue to be more and more impacted by the innovation we utilize as we embrace clever watches and voice devices in our home, and as the other devices we use become linked to the Internet. I believe 2019 will be marked by a continued trend of regular devices that become linked and embrace innovation like 5G so all of these devices become connected to high-speed internet.

CMO Talks: Kurt Uhlir of Influencer Marketing Platform Sideqik Fundamentals Explained

This newly linked world we live in is democratizing the method media is produced and distributed, so that anybody can now develop a neighborhood around any subject.   Did you see this?  is resulting in a big shift in how people take in details and thus how brands get in touch with them. Sideqik's vision is to be the platform that helps our customers adjust to this rapidly altering world by assisting them develop more genuine and engaging connections to their customers.

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We're likewise looking at methods to utilize our innovation to provide more value to the creators and influencers out there. We have an amazing management team supporting our sales, marketing, consumer success, and engineering groups. They have actually constructed a culture where everybody listens to each other and is not scared to challenge and press each other to do our finest work.